Store types at The Shop Front

Understanding the different types of store with The Shop Front

Table of contents:

Static Store?

Your static store is the URL published on[STORE-URL]. This is an SEO optimized representation of your products that is integrated into your payment gateway to provide an always online portal for customers to browse and buy your products.

​​​​​​​Built for mobile and search engines, it is a powerful part of your funnel that will provide brand visibility and a portal for customers to drive engagement with your brand, by switching with the click of the button to your DYNAMIC store.

​​​​​​​You should use your STATIC store as a permanent funnel for your customers, so they can access and browse your products as shown in the PRODUCTS section of the navigation 24 hours a day, 365 days a year.

​​​​​​​Only when you are online and accepting connections will visitors be able to join the dynamic shop.

​​​​​​​The STATIC store is updated by a cron job (an automated machine process) every certain amount of time, so all changes that you make to your products will be updated once the changes have been processed.

Dynamic Store?

Your dynamic store is the URL published on[STORE-URL], a visitor to this URL will be automatically connected to the brand via a peer to peer connection. This connection allows the brand owner to dynamically guide and engage with their customers throughout the shopping experience

The DYNAMIC store is a real-time reflection of the products and store information that you have saved in your dashboard. All changes are immediately reflected to customers browsing the site, you can even create, edit and stream live product information to enable custom products for your customers.


​​​​​​​Both the static and dynamic sites reflect the information that you have in your dashboard. 

​​​​​​​The STATIC site does not update immediately, and is optimized for SEO and conversion like your typical eCommerce store. You should use this as a permanent link, driving traffic that can then be funnelled through your DYNAMIC store only if you are online and accepting connections.

​​​​​​​The DYNAMIC store is like the other end of a peer to peer connection, meaning that anyone browsing this site is immediately connected to the host of the dashboard. You should drive people to this link only when you are available and able to provide an interactive shopping experience. 

Using conversations to drive conversion is invaluable for my business. The Shop Front is unique in providing tools to engage personally with each customer on their terms. An online platform that has the adaptability to suit selling my personalized, specific services online. Gamechanging.

Yuri van der Sluis - b2b sales consultant

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There are two simple ways to use the platform.

You can add The Shop Front sales channel to your shopify account, allowing you seamless integration with your shopify inventory and fufillment options. There is no commission on sale!

If you don't have Shopify, you can setup a free account and use our Stripe integration to sell through the platform. We will take a small commission on each sale. Nothing else to pay!

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